We made a huge mess. For a huge cause.

Some days (at the dayjob) we get projects designed to bring awareness instead of sell product.

Recently I had a good day at work- we were given the opportunity by one of our clients to
create an act to bring awareness of the plight of the dying corral reefs…

To do this,
we got up at 3 am (bless you-Mattie) and dumped 7000 pounds of abandoned fishing nets on oak street beach.
Then filmed the reactions.
To tell this story.

You know those square carpet tiles that FLOR makes? Interface is their parent company- they created  ‘Mission Zero’- a promise to eliminate any negative impact it has on the environment by 2020. Their new tile line “Net Effect”  contains 81% recycled content & 100% recycled content yarn, made partially from abandoned commercial fishing nets from the Philippine’s reefs. Since 1995 they’ve processed more than 268 million pounds of used carpet tile globally.

In my mind, they are sort of the Hero that you’ve never heard of.


PS: You might recognize Frankie as the pup chewing his way through the nets- no pups were harmed in the filming of this act! And the crew fed him a bucket of bacon after we freed him.

Here’s the whole story about the Interface cause in the WALL STREET JOURNAL

Stay tuned for the B-cut with outtakes of Charlie girl *crying* because her doll was trapped in the net…
(We didn’t net her like a Tuna, but we did bury her pet stuffed rat in the net to get a real reaction…)

Paul Octavious got up at the crack with us and shot this amazing photo:

We had a great time putting this together- thanks to the whole team : Tater, Donna, Matt, Bianca, Kate, Kristen.