Is This Wisconsin Resort the Real Land of Sky Blue Waters? a new feature by @milwaukeemag just out about our collab lline with @hammsthebeer Camp Wandawega and Hamms team up for the retro-themed rebrand of the classic Midwestern beer.Hamms x Camp Wandawega Summer of 66 collection featuring items like beer accessories, apparel and lake essentials, all influenced by the 1950s and 1960s launched in late July on the Hamms website. If it felt like it could have lived here (then), it became part of the collection, says Surratt.Turns out the beer brand had a story there all along: Holland found a photo taken in the 1970s of a Hamms beer can in a cabinet at Camp Wandawega. And he happened to have vacationed at Camp Wandawega before working at Hamms on his guest towel was a Hamms matchbook, in fact.But first he had to convince Surratt. He wrote a letter to her a proposal pitch, if you will on a 1930s typewriter, stating why he felt the beer brands Land of Sky Blue Waters slogan was a perfect fit with Camp Wandawegas camp-y vibe.Thanks @kristineahansen for the story !