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MADEWELL now carries PENFIELD…. and we loooove Penfield!

  We’ve gone on and on about how much we love MADEWELL in prior posts…and we’ve also blogged about the PENFIELDS / WANDAWEGA co-branded catalog… so it was exciting to get an email from our friend Eleanor yesterday that Madewell is now carrying the brand. Yay! Gorgeous, rugged, outdoorsy, classic clothes. And, as we were checking in on Penfield, we found that their new website features Camp Wandawega on all of the homepage images! Aaaawwwww. [images from Madewell and Penfields]

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PENFIELDS shoots @ Camp…

Introducing our Fall/Winter 2012 lookbook ‘Camp Wandawega’, shot on location at a unique resort tucked away by the shores of the idyllic Wandawega lake in Elkhorn, Wisconsin. The camp has a fascinating and colorful history and has been lovingly restored to its former glory by current owners David Hernandez and Teresea Suratt. Unique vintage pieces fill every nook and cranny, whilst the secret hideouts, cozy cabins and the evocative sense of nostalgia make Camp Wandawega an unspoiled holiday destination of yesteryear – the perfect place to shoot our Fall/Winter 2012 lookbook.  Inspired by America’s great outdoors, our Fall/Winter 2012 collection…

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PENFIELDS + CAMP WANDAWEGA fall 2012 lookbook

its coming!its coming! Penfield Clothing shot their fall / winter lookbook at camp wandawega this spring and we are so freaking excited that we wanted to share their latest blog post on the ‘behind the scenes’ — check it out: Penfield News Welcome to Wisconsin – Fall/Winter ’12 Photo Shoot 27/06/2012 14:16 With our Fall/Winter ’12 lookbook due to be released in mid-August, we thought we’d give you a glimpse of what’s to come with a collection of shots from our trip to the Dairy State. We shot the lookbook in a really beautiful location in Wisconsin and we hope these…

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