Almost to the day a year ago- we got a call from Christopher Bastin, Global Creative Director for GANT. We were thrilled (and in all sorts of disbelief) to hear that this American-born heritage brand wanted to design a kids clothing line, inspired by (eek!) Camp Wandawega. It’s been hard to keep this under wraps for the past year while the line has been in it’s design & production phases, but it’s finally here, and we’re overjoyed to share it with you.
We can’t wait to outfit Charlie in clothes inspired by her very own home in Wisconsin, and we’re humbled to have partnered with the great folks at this beautiful brand. The GANT blog features our camp favorites & ‘must sees’ in the area.
GANT is a lifestyle brand, with an American sportswear heritage, offering contemporary high quality casual wear with a European touch. GANT’s values are based on it’s authentic American East Coast heritage, dating back to it’s inception in New Haven, CT in 1949. Since then the brand has been further developed, taking influence from Europe, and today enjoys a global presence in over 60 countries with over 700 stores and 4000 selected retailers. The collections comprise clothes for men, women and kids including GANT by Michael Bastian. Additional lines include: watches, footwear, eyewear, fragrance, underwear and home furnishings. See more of their films.
About the Camp Wandawega line
‘The Gant children’s CAMP WANDAWEGA inspired collection features items that are designed for boys and girls from newborn to 15 years. Focusing on energetic hues, relaxed designs and comfort. Each separate is designed for adventurous girls and boys who love to be dressed in preppy camp styles, crafted in soft compositions.’ (a older fun FILM: A runway show for the early GANT Boys + Girls line)
When it hits the racks
Mid March, “SS15 / Spring Summer 2015″ (total side note: we are obsessed with their retail window displays)
Where those racks are located
In over 60 countries, 700 stores & 4000 select retailers across the world. If you’re in London, about 20 GANT stores, alone. In the US? For now, American campers get to shop the ‘virtual racks’ – The global shopping link. (stay tuned for additional shopping links for US shipping, going live this month)
Hot off the press. Our partners abroad have created a beautiful (and humbling) homage to our dear old Camp Wandawega, and crafted a catalog to showcase the new line and the full story. Press release from their homeship. Learn more here.